The Neurology of the Soul seeks to quantify the complexities of our passions. Can we measure the intensity of love? Its waxing and waning, its unpredictability, its mystery? This is a fascinating creative deep dive into neuroscience and it's application in 21st century marketing. What ultimately makes us 'tick'? Would our brains, under fMRI, scan reveal our deepest secrets to the scientist monitoring the experiment? Are we keeping secrets from ourselves? What happens to the 'experiment' when a third element/energy/force is added into the mix? How does the data change? This production makes you curious. It inspires a long list